The group — Shade Jenifer, Malik Heard, Bradley Rittmann and Landon Boyce — came together during the third episode of Building the Band, which premiered in July 2025. Their chemistry quickly became one of the show’s highlights, with memorable performances including Usher’s “U Remind Me” and Miguel’s “Sure Thing.”

Behind the success of Building the Band was also the work that went into finding the artists who would ultimately bring the series to life. City Media Entertainment served as a casting company for the series, helping identify and connect talented performers with the opportunity to participate in the groundbreaking music competition. Soulidified’s continued success — from meeting through the series to signing with a major record label — is another example of the importance casting plays in discovering talent and creating opportunities that can extend far beyond the show itself.

Now, the four singers are taking the next major step in their careers as members of the Atlantic Records roster.

“We’re proud to officially call Atlantic home,” Soulidified said in a statement. The group described their music and harmony as representing something larger than themselves: unity among people from different backgrounds. They also thanked the fans who have supported them since their earliest days and made it clear that signing with Atlantic is only the beginning.

From Building the Band to Recording Artists

Soulidified hasn’t slowed down since leaving Building the Band.

The group released its first original single, “One & Only,” in August 2025, giving fans their first opportunity to hear what Soulidified could create outside the competition. They followed it with “What’s Your Name” in February 2026 as they continued developing their sound and identity.

Their momentum has also carried onto the stage. Soulidified recently supported Khalid for four shows and is preparing to take its music overseas with the upcoming “What’s Your Name” tour.

The international run is expected to bring the group to Brazil, Amsterdam, Paris, Berlin and London this fall, expanding a fanbase that has continued to grow since their television debut.

City Media Entertainment and the Casting Behind Building the Band

The story also highlights the role casting companies can play in launching the next generation of entertainment talent.

As a casting company involved with Building the Band, City Media Entertainment was part of the talent-discovery process behind the Netflix series, helping bring artists into consideration for an opportunity that could potentially change their careers.

The premise of Building the Band made that discovery process particularly important. The series brought individual singers together and challenged them to build musical connections before the traditional dynamics of a band had even been established. Finding performers with not only vocal ability but also personality, versatility and the potential to connect with other artists was essential to making the concept work.

Soulidified is now a powerful example of what can happen when that process succeeds.

Four artists who entered the Building the Band experience as individuals ultimately found one another, developed into a group, built an international following and — just over a year later — earned a recording contract with Atlantic Records.

For City Media Entertainment, Soulidified’s success adds another exciting chapter to the story of Building the Band and the talent discovered through the series.

Johnny Wright Saw Something Special

The group is managed by veteran music executive Johnny Wright, whose career includes working with some of the biggest groups in pop music, including the Backstreet Boys and New Kids on the Block.

Wright said he recognized something unusual about Soulidified from the first time he watched them on Building the Band. Beyond their vocal ability and stage presence, he pointed to the remarkable circumstances surrounding four artists developing such strong chemistry after initially coming together without seeing one another.

Wright manages Soulidified alongside Fernando Watson and Jayvon Hicks of Day to Day Management.

With the Atlantic deal now official, Soulidified’s team also includes Bee/Wright Entertainment and WME, giving the group significant industry support as it enters the next phase of its career.

Atlantic Records Welcomes Soulidified

Atlantic Records executives Michael Parker, SVP of A&R, and Justin Horowitz, VP of Digital Marketing, also expressed their enthusiasm about bringing the group to the label.

The executives praised not only Soulidified’s talent but what the four members represent together. They noted that the band has already built an impressive community around its music, personalities and message and said Atlantic is excited to help that audience continue to grow.

From Casting Call to Atlantic Records

Soulidified’s signing represents more than another milestone for the group. It demonstrates the potential impact of the entire talent-discovery process behind a series like Building the Band.

From the casting process involving City Media Entertainment, to the artists taking a chance on the series, to four individual performers discovering an undeniable musical connection, the journey ultimately created something that continued long after the cameras stopped rolling.

What began with an opportunity to be cast on a Netflix music series has developed into original music, major live performances, an international tour, a growing worldwide fanbase and now a deal with one of the music industry’s most recognizable record labels.

For fans who watched Shade Jenifer, Malik Heard, Bradley Rittmann and Landon Boyce find one another on Building the Band, the Atlantic Records announcement feels like the beginning of an entirely new chapter.

And for everyone involved in discovering and developing the talent behind the series — including City Media Entertainment — Soulidified’s success is a milestone worth celebrating.

For Soulidified, they’re only getting started.